Radio Industry Challenges in Canada
Ali and Matt discussed the state of the radio industry in Canada, particularly focusing on the disconnect between industry leaders’ perspectives and current market trends. Matt explained that while Dave, an ad buyer, recognizes radio’s potential and its undervaluation, large companies like Bell, Rogers, and Chorus prioritize short-term shareholder demands over long-term innovation, making it difficult to implement meaningful changes. They agreed that radio still holds value, especially for advertising, and independent owners are leading innovation efforts despite limited resources.
Podcasts Redefine Local Media
Ali and Matt discussed the emerging role of podcasts, particularly local and sports-focused ones, as a replacement for traditional media like newspapers and radio stations. Matt highlighted the potential of geolocal podcasts and mentioned companies like RSS.com that are incorporating location tags. They also talked about the success of the Locked On Network in the sports podcast space, noting its impact on traditional sports radio. Matt explained that the network allows only one podcast per market and requires creators to produce daily content. They concluded by discussing the thriving podcast ecosystem around the Buffalo Bills, emphasizing the importance of local connections and content in the podcast space.
Podcast Challenges and Platform Evolution
Matt and Ali discussed the challenges of getting high-profile guests for podcasts, emphasizing the importance of building relationships and attending events to increase visibility. They also talked about the evolution of podcast platforms, particularly Google’s shift from Google Podcasts to YouTube, and the impact of video integration on audio quality and listener engagement. Matt highlighted the value of audio-focused content and warned about the growing number of content creators prioritizing video over audio quality, while Ali noted that Google Meet has not been as successful as other Google products.
Google Meet’s Innovation Lag
Ali and Matt discussed the lack of innovation in Google Meet over the past three years, highlighting issues such as poor mobile app performance and integration problems. They compared Google Meet to Zoom, noting Zoom’s success and continuous innovation, particularly in podcast recording. Matt expressed a preference for using Riverside.fm for podcasting, while Ali mentioned challenges with Riverside’s ease of use. Both agreed that the best tool depends on individual preferences and familiarity.
Audio Recording Setup and Live Broadcasting
Ali discussed his audio recording setup, which includes using Zoom for a backup recording and Audio Hijack for capturing audio from multiple sources on his Mac. He explained that he records separate tracks for his microphone, Zoom audio, and other sources like Fargo, ensuring everything is properly documented. Matt commended Ali for his live broadcasting approach, which he finds engaging and sharpening, and expressed appreciation for the opportunity to be part of Ali’s live show.
Josh Allen and Jets Broadcasting
Ali and Matt discussed Josh Allen’s performance, predicting he would have a great year despite the Bills’ defensive struggles. They also talked about the Jets’ radio broadcasting situation, noting that CJOB carries the games and Power 97 simulcasts them, though Matt expressed concerns about the sound quality of the simulcast.
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