- Introduction to Broadcast Map Aliasgar Moosa, the host of Broadcast Map, welcomed Amanda Shekarchi to the show, which covers broadcasting, the Canadian media landscape, sports media, and news and politics. Aliasgar Moosa noted the date, Friday, July 18th, 2025, and expressed surprise at how quickly the month was progressing. Amanda Shekarchi thanked them for the invitation and concurred that summer was passing swiftly, mentioning their excitement to discuss ongoing projects.
- Love for Broadcasting Aliasgar Moosa inquired about Amanda Shekarchi’s origins in broadcasting, asking if they grew up listening to the radio. Amanda Shekarchi explained that their initial passion was music, which led them to listen to the radio frequently. They did not realize broadcasting was a career path until university, where they initially majored in psychology before discovering the media production program at what is now Toronto Metropolitan University.
- Passion for Radio and Storytelling Amanda Shekarchi shared that after enrolling in broadcast classes, they discovered a love for connecting with people and being on-air. They emphasized that radio and podcasting offer unique platforms for both traditional and creative storytelling. Amanda Shekarchi noted that they always felt a connection to radio but only later understood it as a potential career.
- Concerns about Media Program Closures Aliasgar Moosa raised concerns about the closure of many broadcasting and journalism programs, asking Amanda Shekarchi for their thoughts. Amanda Shekarchi expressed sadness, stating that such programs are crucial for fostering creative talent and developing essential skills for broadcasters. They cited their own experience with an internship at CBC through the RTA program as an example of the value of hands-on opportunities.
- Importance of Media Programs in the DIY Era Amanda Shekarchi highlighted the continued importance of media programs, even with the rise of DIY podcasting. They argued that these programs provide crucial technical and content creation skills, preventing new creators from feeling “in the dark” about aspects like microphone selection or topic generation. Aliasgar Moosa agreed, emphasizing the benefit of using proper equipment to build one’s craft.
- AI in Broadcasting Aliasgar Moosa asked Amanda Shekarchi about their thoughts on AI replacing on-air talent. Amanda Shekarchi suggested that AI should be used as a brainstorming tool to generate creative ideas, but that human broadcasters remain essential for bringing personality, character, and deep emotional insight that AI cannot replicate. Aliasgar Moosa echoed this, adding that while AI won’t necessarily replace jobs, those who don’t utilize it will fall behind.
- Met Radio Experience and Accessibility Amanda Shekarchi described Met Radio as the campus community radio station of Toronto Metropolitan University, where they primarily work on the collective music show Met 30. They also conduct interviews with emerging artists and cover events. As a blind individual, Amanda Shekarchi has contributed significantly to accessibility by adding Braille to doorways and mixing consoles, and they praised the team’s inclusivity and support.
- Accessible Media Inc. (AMI) Experience Amanda Shekarchi discussed their experience at Accessible Media Inc. (AMI), highlighting it as an organization that empowers people with disabilities to create content. They started as an apprentice in content development and later contributed to the live show “Now with Dave Brown,” where they provided entertainment reports from a disability perspective. Amanda Shekarchi credited AMI with helping them hone their live presenting and writing skills, emphasizing the personalized feedback provided.
- CBC On-Air Talent Development Program Amanda Shekarchi also shared their participation in CBC’s on-air talent development program for people with disabilities after their time at AMI. Through this program, they created a one-hour documentary called “Playing by Ear,” which focused on blind and low-vision musicians and their success in the music industry. This opportunity allowed them to interview notable figures and share their own passion for music.
- Music Background and Passion Amanda Shekarchi elaborated on their extensive music background, beginning piano lessons at five and a half and taking vocal lessons later. They shared a story about writing their first song, “Without No Doubt,” at age 13, which led to professional recording, interviews with Global TV, and a performance at the Sick Kids Gala. Music continues to be a significant part of their life, with recent film and video game scoring projects and a potential new music project.
- Future Podcast Aspirations Amanda Shekarchi expressed their aspiration to start their own podcast, noting it as a bucket list item. They are seeking collaborators to help expand ideas and avoid personal bias, as they believe bouncing ideas off others can lead to unexpected creative directions. Aliasgar Moosa offered to answer any podcasting questions they may have.
- Music as Therapy and Creativity Amanda Shekarchi affirmed their continued practice of piano, viewing it as a form of relaxation and a space for personal creativity. They emphasized that music allows them to explore their passions and tell stories, whether inspired by books, characters, or TV shows. Amanda Shekarchi also noted that playing music with others and attending musical events reignites their passion.
- Evolution of Radio and Media Aliasgar Moosa and Amanda Shekarchi discussed the evolving landscape of radio and media, particularly concerning the shift in ownership and the impact of the internet. Amanda Shekarchi stated that radio is experiencing a resurgence as it has become more accessible through online streams and apps. Aliasgar Moosa suggested that legacy media struggled to adapt quickly to the internet, but Amanda Shekarchi asserted that radio is not a dying art form, with podcasts demonstrating its continued relevance.
- Short-Form vs. Long-Form Content The conversation shifted to the impact of platforms like YouTube and social media on content consumption and attention spans. Amanda Shekarchi acknowledged the prevalence of shorter content but suggested that these “bites” can entice listeners to engage with longer-form shows. Aliasgar Moosa stated their preference for long-form interviews and good conversation.
- Audiobooks and Media Evolution Amanda Shekarchi expressed their enjoyment of audiobooks, particularly mysteries and psychological thrillers, and highlighted how narrators enhance the immersive experience. They noted the evolution of audiobooks to include full-cast productions, demonstrating how media is constantly evolving to become more interactive. Aliasgar Moosa added that Audible now offers more than just books, including podcasts and educational materials.
- Promoting Book-Related Content Aliasgar Moosa promoted their book-related shows on Broadcast Map, including “Ali and Mccara’s Books” and the monthly “Books Panel”. Amanda Shekarchi shared that they created a podcast about audiobooks as a university project and noted that AMI also has a book-related podcast, “The Audiobook Review”.
- Importance of LinkedIn in Media Aliasgar Moosa stressed the importance of media professionals being active on LinkedIn, viewing it as more than just a job platform but a valuable source of content, tips, and networking opportunities. Amanda Shekarchi agreed, stating that LinkedIn allows professionals to learn from others’ experiences across various outlets.
- Connecting with Amanda Shekarchi Amanda Shekarchi provided their social media handles for listeners to connect: @AmandaRayaMusic on X and @AmandaRayaOfficial on Instagram. They also mentioned their LinkedIn profile, searchable by their full name, Amanda Shekarchi. Aliasgar Moosa concluded the show by promoting Broadcastmap.ca and its newsletter.
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