Summary
In this conversation, Ali Moosa and Tracy Johnson discuss the evolving landscape of media and content creation. They explore the challenges and opportunities for content creators in a competitive environment, emphasizing the importance of storytelling, relatability, and the role of AI in enhancing content. Tracy shares insights on how to leverage social media and personal branding, as well as the necessity of adapting to changing consumer behaviors. The discussion highlights the need for content creators to embrace change and innovate to remain relevant in the industry.
takeaways
- There are more opportunities for content creators than ever before.
- The bar for content quality has significantly increased.
- Relatability is more important than relevance in storytelling.
- Traditional media is struggling to adapt to new consumer preferences.
- AI can enhance content creation but cannot replace unique personalities.
- Content creators should focus on promoting their best content more than creating new content.
- Websites should be the central hub for content creators.
- Social media strategies should lead back to personal branding.
- The media landscape is constantly evolving, requiring adaptation.
- Specialization in content can lead to a more engaged audience.
titles
- Mastering the New Media Landscape
- AI: The Future of Content Creation
- Building Your Brand in a Digital Age
Sound Bites
- “You can’t cut your way to success.”
- “You can’t thrive by reducing the reason that you exist.”
- “We’re in the age of specialization.”
- “AI is a tool to help you create the content.”
- “AI will replace average personalities.”
- “It’s about you and the brand.”
- “The one thing that’s consistent is change.”
Chapters
00:00
Navigating the New Media Landscape
10:39
The Role of AI in Content Creation
22:10
The Importance of Personal Branding and Websites
28:57
Adapting to Changing Consumer Behavior
39:24
Embracing Change in Media
TRacy’s website:
Transcript:
Ali Moosa (00:05.326)
Good afternoon on Thursday, March 20th, 2024. Thank you so much for tuning in. I am always happy to provide good content and I hope that you are having an excellent week so far. I am joined by Tracy Johnson from Tracy Johnson Media Group. And we’re going to talk all things, all things.
about media and creating good content. First of all, Tracy, I want to take this opportunity to thank you so much for taking some time to join me today. I really appreciate your time.
Tracy Johnson (00:42.105)
Thank you for the invitation. look forward to our conversation.
Ali Moosa (00:46.894)
Okay, so let’s start with, let’s talk about what are some, as a coach, what are some tips and strategies in this new media landscape that you provide? How can we be an effective storyteller as well as create good content at the same time?
Tracy Johnson (01:13.639)
That’s a deep subject. We can spend the rest of the day talking about that one. yeah, exactly. In general, there’s never been a time in history where there are more opportunities for content creators to be heard and to create an audience. And at the same time, it’s never been more difficult to create that audience because of the competition for attention that’s out there.
Ali Moosa (01:18.778)
Let’s do it
Tracy Johnson (01:42.125)
The bar for content has been raised to a level that we’ve never seen before. What was good enough to attract attention and lead an audience even three years ago would never even be considered today because there are so many other choices that are out there. When learning to tell stories, there’s several principles that I think are really important. Number one is
for content creators, whether you’re a podcaster, a video streamer, a radio personality, a television broadcaster, a blogger, whatever content you’re creating, there’s a difference between being relevant and being relatable. And I think there’s a lot of personalities who confuse the two things or they blend them together to mean one and the same thing. And they’re very, very different. Relevant means that I, as a listener,
or viewer am interested in what you’re talking about and finding relevant content that your audience is interested in is important. But it’s not nearly as important as making it relatable. And relatability is the storytellers gold standard. That’s that’s the nirvana, that’s the utopia. That’s what everybody should be striving for.
How can you create this content? How can you tell this story in a way that nobody else can tell it and make it interesting to me whether or not I care about the topic? And that’s making it externally focused, but internally relatable. And that’s the trick. That’s the whole key in making it resonate with a unique audience.
Ali Moosa (03:32.11)
Because I think what’s happened is not only is there more ways and opportunities to create the content now, but I feel what’s been lost is that traditional media has, in both Canada and the US, have kind of just stuck to what they’ve always been doing and they continue to do it.
by making cuts and more syndication, et cetera, which is fine, it has to be, therefore it isn’t, as you just pointed out, it may not necessarily be relatable.
Tracy Johnson (04:16.686)
Yeah.
I think there’s a lot of that that’s going on. on the one hand, I really sympathize with the situation that a lot of broadcast companies have gotten into because their business model is outdated of selling 30 and 60 second commercials and running a lot of those to an audience that’s finding other sources without as many commercial interruptions to.
that and the content is more customized to their specific interest. Broadcasting in many ways is going the way of network television, newspapers and magazines because there’s something that is more focused, that is more easily digested and is more customizable that is available. And as that transition takes place in society, it puts
bottom line pressure on revenues. And so how do you function without completely blowing up your business model? Well, you make cuts. As you make cuts, you make yourself less relevant, less important. And the cycle continues until the whole thing implodes. And I think that we’re not far from seeing a significant implosion because you’re exactly right. Companies cannot cut their way to success.
You can’t thrive by reducing the reason that you exist. And we’re seeing a lot of that happening at a lot of broadcast companies.
Ali Moosa (05:48.846)
See, in just a few weeks ago, not long ago, it was announced that the ML, that Major League Baseball is ending their, after this season, they’re ending their relationship with ESPN. Now, that is also a side of it, but I think where we’re, but certainly, what I feel we’re going to see, or what we should, is that…
Tracy Johnson (06:01.999)
Mm-hmm.
Ali Moosa (06:16.334)
Nobody is that people are going to acts like, know, for example, if it’s whatever you’re looking for, if it’s news, you’re going to go to wherever it is that you want to go to. If it’s your specific sport that you’re interested in, you’re going to go to that platform. For example, if you’re looking for the MLB, you’re going to go to the MLB app.
Tracy Johnson (06:35.033)
Yep. We’re in the age of specialization and ESPN wasn’t giving nearly enough attention to Major League Baseball. It was broadcasting. It was covering so many different sports. And if you remember, if you’re as old as I am, you remember when ESPN first came on, we thought this is great. There’s finally a network that’s devoted just to sports. That’s specialization.
Well, it’s become so fragmented over a period of time that now if I turn on ESPN, I’m more likely to get skateboarding and snowboarding than I am baseball. so MLB took matters into their own hands with the MLB network radio on Sirius XM and the MLB network. And I can watch and listen to any team.
Ali Moosa (07:19.946)
love it by the
Tracy Johnson (07:26.165)
every game, their home and away broadcast any time that I want to. It’s fantastic. I don’t need ESPN anymore. I don’t want ESP as a baseball fan. I don’t want ESPN anymore, and I don’t need to pay for it through my cable provider. So it the the the scenario that you create that you outlined there about MLB, it has made ESPN irrelevant to a baseball fan. And we’re seeing that in all aspects of.
communication where it used to be that I could I would turn on CBS to see the nightly news every night to find out what happened in the world. Well, now, depending on what my political point of view is, there are networks that I can go to to get that information. And there are websites and social media platforms that I can subscribe to exactly what is consistent with my point of view.
that I don’t need the broadcaster anymore because I can customize and tailor it to exactly what my worldview is, which I think has some positive aspects and also some negative aspects.
Ali Moosa (08:39.47)
Yes, and I am a big fan of MLB Network Radio on SiriusXM, and I’m a big fan of the SiriusXM app.
Tracy Johnson (08:43.875)
Yeah, same. Yeah, same.
Ali Moosa (08:49.446)
Yeah, even- it’s the same for the NHL, you can listen to any NHL game that you want.
Tracy Johnson (08:54.243)
Yeah, yeah, as a consumer, it’s fantastic. As a content provider, it’s challenging.
Ali Moosa (08:58.253)
Yeah!
Ali Moosa (09:02.582)
It is, Because then you have to keep trying to find ways to create that content.
Tracy Johnson (09:10.319)
Yeah, and going back to the original point that I made at the beginning of the conversation, imagine that you are a fan of the Toronto Blue Jays. I love everything about the Blue Jays. Well, I probably know most of anything someone can tell me. So how are you going to be relevant enough to make me want to be informed by your content? Because I probably already know.
The key is how can you tell me that story in a different way so it comes alive and resonates with me in a relatable way and make yourself important? And I think that’s the key for most content creators today. What value are you going to add to it through your personality, through your character that’s different than I can get anywhere else?
Ali Moosa (09:59.02)
Yeah, that certainly is the challenge. I think where we’re seeing, and that’s sort of where we’re seeing that sort of piece. One thing I’ve always said, and you’ve mentioned the social media platforms, I still kind of feel that, and I’ve said this before, that I feel more media members, you’re starting to see it, but I feel more media members now need to be more active on LinkedIn.
because it’s a place where it’s not only for connecting with people, but you can also find good content there, including media stuff.
Tracy Johnson (10:37.551)
Yeah, I for me and most of my business is business to business, not business to consumer as much. But LinkedIn is my most valuable social media platform. And the conversations are better. They’re deeper. I can can make make a greater impact in a shorter period of time than shouting into the void of X or tick tock or Instagram or Facebook.
Ali Moosa (11:08.014)
Yeah, because that’s because it’s it’s really the most sort of thing, right? It’s the most, you know, and that’s where and you see it was a lot of good stuff that comes out of there. lot of good stuff.
Tracy Johnson (11:19.053)
Yeah, there really is. And there’s also a spirit of community there around specific topics that I think can be really valuable for any creator.
Ali Moosa (11:34.03)
And now what about your thought, what about like on things like AI now with AI kind of taking over the on air talent? How can it be? How can content creators now be more? How can they be more like beyond on top in terms of creating more content? What are some some tips that can be addressed that could that they could take into account there?
Tracy Johnson (12:04.395)
I’ve been involved in a project over the last three years with a company called Radio Content Pro that is actually more than radio content. It’s general content and it’s an amazing technology that uses AI agents to go all over the internet 24 hours a day, seven days a week, 365 days a year and looks for relevant content from trusted verified sources that they vet in advance.
and focus the content on specific audiences. There’s 12 different audience groups that they focus on and each is a individual product. It then grabs that information and uses AI to curate it into 13 different ways to use it with everything from what a video streamer could use as a video script.
a blogger could use as a blog post, social media posts for all the major platforms, conversation starters for social media or for use for a radio personality on the air. And the list goes on and on, teases and headlines that it can use to get attention to your social media or blog posts. And it also comes with an AI agent that on every post
that you can have a conversation with to customize the content to your unique personality. So if I were a content creator, I could interact with, it’s called Radio Content Pro Sidekick. I could activate Sidekick and say, I want you to make this more provocative. I want you to make it funnier. I want you to make it edgier. I want to make my audience angry or agitate them. I want to create stories from my audience that would feedback and…
make the Taylor Swift fans angry. You can tell it how you want to tailor that content any way you want, and it’ll rewrite it in the style that you asked it to and give you options to use. The reason we did it that way, and I’ve been advising this company for the last three years, the reason we did it that way is so content creators can bridge that gap between relevant and relatable. The content is relevant because it’s what’s being
Tracy Johnson (14:28.117)
It’s what’s being talked about by consumers all over the world. And we can also get it down to local content as well if the user wants it that way. But it takes it from there and makes it customized to the voice of the content creator. And it prompts them to, as I said before, create something that nobody else can do.
It will will prompt them to bring their character, bring their voice, bring their personality out in that content in a way that nobody else can do it. And we’re doing this for radio personalities, for some television stations, for online sources, companies that are starting a social media presence and comedy comedians, stand up comics are looking to stay relevant and write jokes. It is really a powerful tool.
And AI makes all of that possible. AI doesn’t do your content for you. It helps you bring out the best in your character, bring out the best in your personality. And I think that’s how everyone should look at AI as a key tool to make you more efficient, to make you more effective, and to find possibilities that you wouldn’t have found on your own.
Ali Moosa (15:52.59)
That’s well said. AI is a tool to help you create the content.
Tracy Johnson (16:01.795)
Yeah, and if you’re not using it, you’re going to soon fall behind to people who do.
Ali Moosa (16:06.027)
Yes.
You know, you know, like, I use some of that because, like, and, like, and, even, like, even tools like Riverside have that in there.
Tracy Johnson (16:18.347)
Mm-hmm. Yeah. Yeah, AI is as effective as you are able to make it. The way that you deploy it, the way that you use it, the way you communicate with it, the way you customize it, AI can be the best. I think it’s the most exciting tool that’s come along since the personal computer back in the late 70s.
Ali Moosa (16:38.85)
Yeah, and you know, and I think too, the thing is, that people who, like, and see, here’s the thing that sort of, that I always seem to be on the end of explaining to someone that most people, when they, when they think of AI, they think of it as, you know, scammers use it to clone people’s, to clone your voice. Yes, it, it,
can be, yes, that is, there are ways to misuse it too. But that’s a way of, that’s not the way that it’s to be used. Yeah, it can be used that way, but it’s not the way, is what I’m saying.
Tracy Johnson (17:23.343)
You’re exactly right. Bad actors are going to take any technology or any tool and do bad things with it. Everything is open for misuse or misappropriation. It’s how you choose to use it. anybody who says that people are cloning it, that makes AI bad. AI is not bad. It’s how people use it.
turns it into something that is not desirable.
Ali Moosa (17:55.838)
Exactly, exactly. Because, know, it’s, you know, like even like, for example, like there’s stuff I like, you know, even like, but here’s the thing, AI has always sort of, it’s always kind of been around because for example, in my mind, because see, what I do is, of course, as you probably saw that, that I put stuff up like, like the upcoming schedules, things like that.
I put them up on the website. Now what I do though, is some might think, well, and for example, at 15 minutes prior to our scheduled time, there was a newsletter that went out, hey, know, that Tracy Johnson’s coming up. Now do people actually think that I was actually sitting here at that time doing that? Well, some might, but what I actually, is I scheduled it to go up at that time.
Tracy Johnson (18:26.414)
Mm-hmm.
Tracy Johnson (18:51.371)
Mm-hmm. Yeah, it’s technology provides amazing tools if you’re creative in how you deploy them, how you use them.
Ali Moosa (19:01.292)
Yeah, right, and isn’t that a form of AI as well, sort of?
Tracy Johnson (19:05.039)
Well, I think it is. I mean, there’s different levels of AI. There’s different, they go all the way up to being completely autonomous and AGI that will basically replace what humans can do and human thinking, which we’re not quite there yet, but it’s coming very, very quickly. If you go back to just six months ago, nine months ago, and when I started working on Radio Content Pro three years ago, the idea was that we wanted to create the first
video avatars that would be completely AI generated with AI content and voices for radio stations that could eventually replace the radio voices. Cause we saw where radio was going with budget cuts and lack of revenue coming in. and companies are going to need to have that connection between voices and the audience. And we wanted to be there to be able to automate that with AI voices.
And every three months, technology would leapfrog and make make advances that made our technology outdated. what you can do right now using AI generated voice cloning, video avatars, the the the things that the movie companies are doing in studios right now compared to six months ago is night and day. It’s advancing at such a rapid state.
And what you described as being a technology that allows you to replicate publishing something in real time live is an automation task that is an elementary form of AI. But people have used AI and not even known it. Every time you interact with Siri on your phone, you’re using a version of AI. If you have a
Amazon device and communicate with Alexa, there’s artificial intelligence that’s behind that, that is making all of that happen. It’s just not called AI the way we’ve been calling it AI over the last couple of years.
Ali Moosa (22:56.291)
This is actually going to be a, it’s going to be a way for them to save money. That certainly, and I think certainly the question will be is will they still, will the content still be relatable and relevant?
Tracy Johnson (23:13.357)
Yeah, I again, I think there are ways to make it relatable and relevant in the project that we’re in with Radio Content Pro. One of the functions that it does, it turns every piece of content we access into a news story that’s written in a style to be spoken and not read, which is one of the things that a lot of broadcasters miss. They’ll grab something off the Internet that’s written in a style to be read and not spoken.
But and the difference in that style is profound. But when it’s written to be spoken and not read, it flows differently. And it’s the first step to putting that with a voice that comes out and it sounds more natural than a live human being or live personality. So I think that you’re going to be we’re not too far away from companies being able to create use AI to create.
more human sounding content than a lot of humans are able to create, which puts another pressure on content creators to be unique, to be relatable, to be great storytellers. So AI can’t replace them. AI can’t replace great personalities. AI will replace average personalities.
Ali Moosa (24:31.931)
That’s a very good point. And I feel too, what also is important is that in order to create good content and to promote the content, one should always have a website.
Tracy Johnson (24:46.971)
I think that’s essential. It’s the media that you can own, the media that you can control. I’ve always felt that, yeah, I’ve had so many conversations with clients who say, need to have a social media strategy. I need to get a TikTok strategy. I need to have a LinkedIn strategy. Well, those are not strategies. Those are tactics that help you accomplish a strategy. They lead you back to your brand, to the platform that you want to create that needs to revolve around you.
I look at a website as being a hub. It should be the center point of everything that you do and you use social media to help you build that empire, to build that platform.
Ali Moosa (25:31.039)
Because now, can have your website connected to your social media platforms and accounts, it will just, as soon as you post, it will automatically put it out there for
Tracy Johnson (25:46.765)
Yeah, you need to figure out how you can leverage social media sites to the media that you own and control, as opposed to using the media you own and control to build social media sites. Instead of sending people to Facebook, how can you get Facebook to your unique platform?
Ali Moosa (26:10.169)
Yes, that’s a very sort of that is that is important because
Because that’s important in my mind, because it’s about you and the brand. know, once of course I wanted to also make sure, know, like I mean that I had all the content was all on the website because that’s where people are gonna go. That’s where the direction will be, the directing people to go there and access the content.
Tracy Johnson (26:43.331)
Yeah, what social media has done a really good job of is making it easy for content creators to publish their content. If you want to start a YouTube channel, you can go on, you can go live on YouTube, you can upload a video you’ve created and you can have your own YouTube channel, which is great. And there’s ways of monetizing that. If you get enough viewers, if you get enough engagement, you can get a small fraction of what YouTube is collecting for
the content that you’ve created. But if you want to really capitalize on your storytelling ability on the content you create, you’re going to take that YouTube video and embed it on your own website and build your own channel and your own engagement on your site. Because now you can control 100 % of that content instead of sending your traffic to YouTube. It’s easier to publish it on YouTube. There’s extra steps to put it on your own website.
And that’s why a lot of content creators who want to be everywhere, they want to be on Twitch, they want to be on Instagram, they want to be on TikTok, they want to be here, they want to be there. It’s a lot to manage to get all of that back to your website. But if you’re smart about it, you’re going to master one or two, maybe three social media sites and have your website be the hub.
that uses the content you’ve created on all of those as a melting pot where it all comes together in one place under your own brand.
Ali Moosa (28:14.979)
Yeah, exactly. Because that’s important, you know, and it works well, you know, I mean, it works well. Just keep pumping my thing always like, and also the reminders of who’s come. That’s also important too, because you want people to tune in.
Tracy Johnson (28:29.645)
Yeah, one of the things that I really believe has changed in the last few years with content is because there’s so much content that’s available and so many content creators and so many platforms and attention spans are so much shorter than they’ve been in the past that content creators don’t need to create more content. They need to create less content and spend more time promoting that content.
where you almost turn it around where in the past it used to be spend 80 % of your time making new content and 20 % of your time promoting it. Turn that around, spend 20 % of your time making better original content and 80 % of your time promoting it in various places to make it sticky, to make it famous. And I see this with…
My radio clients, see it with digital clients who think that the key is if we can just create more, we’ll have a better chance of finding an audience for it because we are casting a wider net. Casting a wider net isn’t the key. It’s how do you get people to the best content that you’ve created because only that best content is going to resonate anyway.
Ali Moosa (29:43.483)
And circling back a little bit to the traditional, sort of like the talk radio side, nobody wants to now sit for three, four hours listening to a talk show. People just want now, if it’s news that they’re looking for, just listen to like maybe a 45, 30 to one hour podcast, kind of covering everything. And then that’s just it. Then you have all the information that you need.
Tracy Johnson (30:13.229)
Yeah, it’s on demand. I want what I want when I want it. And I want it right now. If you turn on the and you’ll see a lot of television channels have adapted to that consumption behavior, a change. If you turn on CNN or Fox or MSNBC or any news channel and they’re not talking about the top story when you tune in, what do you do? You tune out and go look for what the top story is that is top of mind.
And so what these networks have learned is that they need to keep talking about the same thing over and over and over in different ways. Because I’m not coming in to sit down and watch for an hour and a half. I’m coming in to get my hit and then I move on. And the on-demand world is requiring everyone to be more relevant, more topical, and to fit into the consumers’
behavior pattern, not try to make the consumer change how they consume.
Ali Moosa (31:19.031)
Yeah, no, and and and that and yeah, and I think podcasts have certainly helped us. And when it comes to sports, I think the Locked On network has done a good job, too.
Tracy Johnson (31:31.149)
I’m not familiar with that. What does locked on do?
Ali Moosa (31:34.777)
They basically, the Locked On Podcast Network basically has, basically they do 45 minute shows or 30 to 45 minutes. It’s basically just cover, just talking about a single team. Like they’ve got podcasts for all the teams. Like there’s a Locked On MLB podcast that talks about everything going on in the MLB. There’s a Locked On NHL podcast that covers everything kind of from the league. And then they’ve got, and the same for all the
Tracy Johnson (31:50.244)
Yeah.
Ali Moosa (32:02.563)
Major sports leagues, and also they’ve got the individual team podcasts as well.
Tracy Johnson (32:08.943)
Yeah, I think that the more specialized you can get, the greater the chance to find a more passionate fan base that will look forward to that content consumer and talk about it. It’s how you can remain top of mind and talkable as well. And I think a lot of traditional broadcasters can learn from that. And I think smart broadcasters are looking for ways to use their strength, which is mass distribution.
easy distribution, a large percentage of the population tunes into broadcast. If you can combine that with narrow casting online on demand, whether it’s through podcasts or just audio on demand or video streaming channels or Twitch channels or whatever that is, you can leverage your power of reach to reach niche audiences. And the combination of that could be a really powerful opportunity. And I think it’s also an opportunity for personalities.
who may be displaced. They may not be able to do the type of show or the type of content that they want on traditional broadcast outlets. And they are looking at how do I establish a presence online? Because it’s really hard to cut through and build an audience on your own.
But if you can find a niche that you can build on the back of your popularity from a broadcast channel, it’s a way to create a side hustle that could become your primary hustle in the future.
Ali Moosa (33:39.999)
So talk a little bit about what your company does, what you do with your company at Tracy Johnson Media Group.
Tracy Johnson (33:49.837)
I’m involved with a lot of different aspects of both traditional and digital media. About 90 % of my business right now is coaching personalities from traditional radio broadcasters, some television, some podcasting, some streaming video storytellers. But I coach how to communicate, how to tell stories, how to reach audiences, how to take, how to…
Turn something that’s relevant into something that’s relatable how to stand out as a personality and be top of mind how to create attention and It’s a lot of individual coaching with that a lot of it revolves around some of the things we’ve talked about today in storytelling Another part of what I do is working with Traditional broadcast outlets on how to be relevant in a digital age how to take their audience online how to create revenue streams from that
how to build databases of individual listeners so you can communicate with them based on their interests, not just because they happen to listen to the same radio station because they’re divided in so many different ways. And then how to reach them one-on-one as opposed to, know, broadcasting is one to many. Digital media is more one-to-one. It’s more personal. And if you can identify what the interests are, you can tap into that and you can capitalize on it. You can serve the audience better.
and you can have a deeper connection with them. a part of what I do is that. And then the other aspect is deploying AI and my involvement with, as I mentioned before, with radio content.
Ali Moosa (35:33.691)
That sounds very, very interesting, Radio Content Pro. As we did talk about that a little bit earlier, that sounds very, very, very interesting. Is there like a website for that?
Tracy Johnson (35:47.531)
Yeah, it’s a dynamic website. It’s a http://www.radiocontentpro.com. You can go in and you can experience it. can see what it’s all about. can get it, sign up for a demo that we can take you through a demo and show you all the aspects of it, how it curates the content, how it can work for you and any type of content that you want to create. And then there’s a two week free trial.
that you can pick up. We recommend you do a demo first so you can see what it’s all about and what your interests are so we can recommend a product that’s going to fit the audience that you appeal to. And then you can subscribe to it for a monthly fee based on, for traditional broadcasters like radio stations, it’s based on market size. The fee is based on market size. If you’re a internet broadcaster or a podcaster, then there’s a different scale there that covers
that covers you everywhere. So there’s a monthly fee or there’s if you want to save a few dollars, there’s also an annual fee.
Ali Moosa (36:52.281)
Well, that’s, you know what? There’s a lot of content, lots of content on the way, lots of content coming as well. it’s great to see how things are. It’s not that, here’s what I always say too, that it’s not that things are, it’s not that things are necessarily bad. It’s that they’re changing.
Ali Moosa (37:17.999)
and you have to, and just, it’s just better to keep up.
Tracy Johnson (37:18.839)
It’s the…
Yeah, you know what? It’s the one thing that you can always depend on. There’s going to be change. The one thing that’s consistent is change. From the time that, from when time began, if you go back in the history of radio, since radio first went on the air, it’s been under pressure from new technology. Television came. Radio used to do radio dramas. Television came along and did a better job of telling stories, only they told it with pictures.
So radio changed and went to more music formats. And then AM gave way to FM and AM became talk radio and FM became the more music specialist. And then MTV came on and cassettes and CDs came on. every time a new satellite came around, every time a new technology came and disrupted the current audience, it causes the existing industries
to evolve along with it or become irrelevant. And as the personal computer came into being and the streaming audio, the iPod came along, it changes how consumers consume content. And all that’s happening right now is AI is disrupting that again. Podcasting is disrupting it again. Streaming channels are disrupting it.
It’s a lot of things that are happening at once. It’s just another change and we have to evolve to those changes or become irrelevant the way Kodak became irrelevant, the way Blockbuster Video went away, with the way a lot of businesses were left behind because they didn’t take advantage of their strengths and they held on to an outdated business model.
Ali Moosa (39:03.471)
Yep, that’s it. Well, Tracy, I want to take this opportunity to thank you so much for joining me today. they can find you at, they can find me, you can find me at broadcastmap.ca and they can find you at tracyjohnsonmediagroup.com.
Tracy Johnson (39:24.271)
It’s been a pleasure Ali and I appreciate the time and wish you the best.
Ali Moosa (39:30.309)
Thank you so much and I will be back on Monday, March 24th with Tim Wiserich, the General Manager of MyFM.
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